
Welcome to December’s ADVOCATE BRIEF
Policy. Prices. People. Power. All in one place
I watch the news cycle shift faster than most teams can react. Congress fires off hearings. Insurers shift costs onto families. Communities absorb the damage. Innovation races ahead while payment rules limp behind. I built this Brief to cut through that fog. Use it to track the pressure points that shape real care for real people. Then bring those hits into your inbox.
The headlines this month tell the same story from four angles. Congress circles 340B and PBMs. Employers and insurers push more costs onto families. Communities keep absorbing the blow from biased science and bad benefit design. Diabetes tech and obesity drugs move forward, while payment policy scrambles behind them.
Advocacy teams can treat this like noise, or treat it like a roadmap. ELAVAY built Advocacy Intelligence for this exact moment. These stories show where policy, pricing, and patient reality no longer line up. Your job is to close that gap.
POLICY PULSE: POLITICAL
HOW WASHINGTON & REGULATORS SET THE RULES OF THE GAME
If you work in advocacy, you already feel it. Policy fights moved from someday to right now. Hearings, packages, and “technical changes” now decide whether safety net hospitals hold on, whether specialty care stays available, and whether middlemen still skim billions before a patient reaches the pharmacy counter. This section tracks that pressure in real time and turns it into talking points your team can use. Key summaries include:
340B reform hearing
Senators from both parties signaled support for 340B reform. They pushed for clearer transparency, stronger guardrails on how hospitals use savings, and better alignment with patient benefit. They also warned about unintended damage to safety net providers if reforms cut too deep.
Why it matters: Advocacy teams should treat this as a live-fire drill. Map your hospital and clinic partners, identify who relies most on 340B, and prepare concrete stories that show how reforms can protect patients instead of clip them.
FTC scrutiny of Novo’s Metsera deal
The FTC signaled concern over Novo Nordisk’s plan to buy Metsera and expand its obesity pipeline. Regulators worry about further consolidation in a market that already struggles with access and affordability for GLP-1 drugs.
Why it matters: Antitrust fights now sit at the heart of drug access. Advocates who track pipeline deals and speak to competition, not just cost, gain more credibility in these debates.
Hospitals sound alarm on new drug rebate program
Nonprofit hospitals and clinics raised alarms over a new drug rebate structure tied to Medicare programs. They fear revenue hits that could cut into uncompensated care and safety net services.
Why it matters: When rebate rules shift, so does the money that funds charity care. Advocacy teams should ask hospital partners explicit questions about how rebate changes will affect patient programs, financial assistance, and access to specialty meds.

Policy decisions travel a long way and land directly on patient lives
ACA enrollment kicks off without subsidy action
Federal ACA enrollment opened, but lawmakers did not extend enhanced premium subsidies. Plans still exist, but the political decision to skip subsidy action invites premium shock for some enrollees next year.
Why it matters: Outreach teams must prepare to explain rising net premiums and keep vulnerable enrollees from dropping coverage. This story sets the context for every navigator and community-based organization on the ground.
Medicare cuts to specialty care
Medicare finalized a physician fee schedule that cuts rates for many specialists next year. Specialty practices warn that the cut will hit rural and underserved communities hardest and could shrink access to complex care.
Why it matters: Advocacy leaders should collect examples of threatened closures, longer wait times, and reduced specialist access. Those details drive stronger arguments for payment adjustments or targeted fixes.
MFN, DTC, and the policy pressure cooker
New tariffs, Most-Favored-Nation style pricing ideas, and a surge in direct-to-consumer channels keep pressure on the US drug market. The piece shows how these forces interact and how easily blunt policy tools can backfire on patients.
Why it matters: Your policy narrative should not stop at “lower prices.” It should show how certain tools protect patients while others shift costs or limit availability. ELAVAY’s Advocacy Intelligence framework gives teams that nuance.
Bipartisan PBM package returns
Senators Crapo and Wyden signaled their intent to reintroduce a bipartisan PBM reform package. Proposals include more transparency, limits on spread pricing, and requirements that PBMs pass through more rebates.
Why it matters: PBM reform now counts as bipartisan safe ground. Advocacy teams should prepare position statements, coalition letters, and patient stories that push for real pass-through to patients, not just cleaner balance sheets.
Policy headlines usually feel abstract until a patient loses a doctor, a drug, or a lifeline program. Your team can flip that script. Pull specific patients, providers, and pathways from this section into your next ELAVAY working session. That is how you translate “hearing” into “outcome.”
COST OF CARE: ECONOMIC
WHAT FAMILIES ACTUALLY PAY & WHO PROFITS
Affordability no longer sits on the margins. It sits in every exam room and every kitchen table budget. Employers shift more costs to workers. Integrated giants like UnitedHealth pay themselves more while patients trade rent money for insulin. A few disruptors try to reset the rules. The stories in this section show where the money flows and where advocates need to apply pressure. Key summaries for the month include:
Employer premiums jump again
KFF reported a 6 percent jump in family premiums for employer coverage. Average family coverage now costs over twenty thousand dollars a year, with workers paying about $6,850 of that. Deductibles climbed to nearly $1,900, and almost one third of covered workers now sit in HSA-linked plans.
Why it matters: “Covered” no longer equals “protected.” Advocates should treat high deductibles and HSA enrollment as underinsurance signals and build arguments that tie benefit design directly to delayed care.
UnitedHealth pays its own physician groups more
A new study showed UnitedHealth and its Optum-owned physician groups receive about 17 percent higher payments than outside practices. The analysis mapped how vertically integrated systems can tilt payment and steer patients inward.
Why it matters: When one company controls the plan, the PBM, and the clinic, patients lose leverage. Advocacy teams should map this consolidation in their markets and call out how it affects access and negotiating power.
Alternatives to blunt price controls
Policy analysts laid out options beyond strict government price caps. They highlighted value-based contracts, transparency, and targeted reforms that aim to lower prices without collapsing innovation.
Why it matters: Patients feel the price crisis, but they also need viable pipelines. Advocates who understand these alternatives can push for reforms that cut waste and profit games without choking off breakthrough therapies.
Cuban’s biosimilar play on Stelara
Mark Cuban’s Cost Plus platform introduced a biosimilar version of J&J’s Stelara with simple, transparent pricing. The move undercuts traditional pricing layers and exposes how middlemen profits inflate costs.
Why it matters: This gives advocates a live case study. You can compare traditional specialty pharmacy pricing to Cost Plus and show, in hard dollars, how different models treat patients.
UnitedHealth’s hidden hand
A Health Affairs study mapped UnitedHealth’s reach across insurance plans, PBM services, and provider groups. The findings showed how much influence one company holds over prices, networks, and care pathways.
Why it matters: When advocates walk into a policy or payer meeting, they need a clear picture of who actually pulls the strings in their market. This study hands you that map.
Cuban’s LinkedIn callout on PBMs
Cuban called out PBMs for capturing rebates while patients still pay list prices during deductible phases. He argued that real reform requires routing rebate dollars directly to the people at the pharmacy counter.
Why it matters: Advocacy teams can borrow this framing. “Who gets the rebate” lands much harder on a Hill staffer or employer than vague talk about “drug pricing.”
Americans grow more anxious about costs
A new West Health and Gallup survey found that almost half of adults worry they cannot afford health care next year. One in three already skipped or delayed care in the past year because of cost.
Why it matters: This is your opening slide material. Cost anxiety now counts as a mainstream reality, not an edge case. Use that data to frame cost-of-care arguments in every executive meeting.
You cannot fix what you refuse to price out. Pull three concrete numbers from this section and plant them in your next deck, town hall, or payer conversation. Then connect them to real patients in your communities. That mix of data and lived experience sets up the ELAVAY Advocacy Intelligence work you do with your teams.
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COMMUNITY LENS: SOCIOCULTURAL
HOW SYSTEMS LAND ON REAL PEOPLE & COMMUNITIES
Policy language looks clean on paper. Out in the world, it shows up as missed meals, skipped appointments, and early cognitive decline. These stories do not chase drama. They expose the quiet ways time, race, and benefit design decide who stays healthy and who does not. Key items and summaries include:
Temporal inequity and brain health
The Lancet piece argued that time itself functions as a social determinant of brain health. People in lower income and structurally marginalized groups have less discretionary time for sleep, movement, meal prep, and cognitive engagement that protect against dementia.
Why it matters: When you design “brain health” campaigns, you cannot just tell people to exercise and meditate. You must address work schedules, caregiving burdens, and structural time poverty.
Biased science and Black men’s health
A Black physician laid out how biased science and underrepresentation of Black men in research lead to missed diagnoses, poor treatment protocols, and avoidable deaths. The article tied inequities to systemic choices, not individual behavior.
Why it matters: Advocacy teams should treat representation in research as a core quality metric, not a side issue. That includes how you pressure sponsors, IRBs, and investigators.
Advocacy inside cystic fibrosis research
A CF-focused paper showed how deeper patient advocacy involvement can reshape research questions, study endpoints, and trial logistics. It argued for full partnership rather than token seats at advisory tables.
Why it matters: This gives you a positive case study. You can show executives what real co-creation looks like and how it accelerates more relevant evidence for patients.
Patient perspectives on insurance design
A mixed-methods study captured how people with chronic conditions experience health insurance design. Many participants reported that coinsurance, step therapy, and opaque rules forced them to trade off medications, food, and rent. They wanted simpler, more predictable benefit structures.
Why it matters: Advocacy teams can quote this research when they push back on complex benefit designs that look clever on paper but punish patients in real life.
If a policy or product does not work for people with the least time, least money, and least power, it never worked. Use these stories to test your own programs. Then pull the gaps you find into your ELAVAY Advocacy Intelligence roadmap for 2026.

Tech should support the people, not overshadow them
TECH TRENDS: TECHNOLOGY
WHERE INNOVATION COLLIDES WITH PAYMENT & ACCESS
Not every tech story involves a shiny new app or a press release about AI. Sometimes the real action hides in how Medicare and commercial plans pay for existing tools that actually help people live longer and better. Key summaries include:
Diabetes tech and CMS payment fights
Lawmakers pushed back on proposed CMS payment changes for diabetes technology, including CGMs and related supplies. They warned that some changes could limit access or shift more costs onto patients, even as the tech itself improves outcomes.
Why it matters: Diabetes tech shows what happens when innovation outruns payment policy. Advocacy teams should track these fights and build coalition messages that link device access directly to equity and complication rates.
You do not need a separate “digital health” line item to talk about tech. Start where technology already touches your patients. Then follow the money and the coverage rules. That is where your advocacy work creates leverage.
IN CLOSING: ELAVAY ADVOCACY INTELLIGENCE:
If you lead advocacy, market access, or patient engagement and you feel these stories in your day-to-day work, you are exactly who we built ELAVAY for.
Reach out to us at [email protected] to get the Advocacy Intelligence snapshot for your disease area and book a working session with our team. We will help you map policy pressure, cost of care, and community impact into a concrete 2026 advocacy plan.
EXPAND THE IMPACT OF ADVOCACY
Forward this Brief to one person in advocacy, access, or patient support. Growth strengthens this community’s voice. Also, if you hold a story where policy or cost cut off care, share it. We fold those stories into the next ELAVAY cycle.
You can also check out our founder, Matt Toresco, in his TEDx talk below!
1 All references can be found in the following document: https://docs.google.com/spreadsheets/d/1DN8QyfRGTCwNOypwUr-a8exTPTiCLh4HzgVhtB_6OOQ/edit?pli=1&gid=73684686#gid=73684686


