We just released a new video that tackles a common disconnect in healthcare: many people still don’t understand what patient advocacy really does—or why it’s so vital to success.
In this video, we break down the misconceptions and highlight the measurable impact that advocacy can have on everything from clinical trials to corporate reputation.
5 Things You’ll Learn in the Video:
Why advocacy is often misunderstood as “shaping fog”—and what it actually means.
How involving patient communities early can save companies hundreds of thousands of dollars.
What happens when C-suite executives engage directly with patient advocates.
How a single misstep in trial design can cost millions—and how advocacy can prevent it.
Why corporate reputation is closely tied to patient advocacy efforts and executive involvement.
Fun Fact: Some companies still see advocacy as soft and fluffy work. But a single overlooked detail in trial design—something advocates would flag early—can cost up to a million dollars. Now that’s hard ROI.
Final Thoughts: Patient advocacy isn’t just good PR. It’s a smart business strategy, a clinical safeguard, and a powerful connection to the communities that companies serve. If you’re in the business of making an impact, this video is for you.
Watch it now. Then pass it along to a colleague or executive who needs to see the real value of advocacy in action.
Thanks for watching and being part of the conversation.